Focus21 — redesigning a startup's Brand Identity

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Responsibilities & Tools

• Brand Identity Design — Photoshop, Illustrator

Public-Facing Website Design — Sketch App, Webflow

Landing Page Design — Sketch App, Webflow

• Brand Styleguide Design — Sketch App

logo-mark

I've set out to design two versions of the logo to accommodate different use-cases, one version purple on a white background and another version white on a purple background. Together with those, I also included color palettes, gradient diagrams for the logo mark, and brand guidelines.

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white-color-palette
purple-color-palette
purple-diagram
white-diagram
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background-image
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styleguide