Focus21 — redesigning a startup's Brand Identity

Responsibilities & Tools

• Brand Identity Design — Photoshop, Illustrator

• Public-Facing Website Design — Sketch App, Webflow

• Landing Page Design — Sketch App, Webflow

• Brand Styleguide Design — Sketch App

I've set out to design two versions of the logo to accommodate different use-cases, one version purple on a white background and another version white on a purple background. Together with those, I also included color palettes, gradient diagrams for the logo mark, and brand guidelines.